Competition is a wonderful thing - up to a point

The older I get the more sceptical I become. Goes with being a journo, I guess. I've become ever-more aware that no one and nothing is perfect. Not political leaders, not parties, not any -isms, not even motherhood.

Take competition. Economists portray it as the magic answer to almost everything, but the more I see of it, the more conscious I become of its drawbacks and limitations.

Which is not to say I don't believe in it. Far from it. We could use a lot more competition than we've got. But only in the right places and for the right reasons.

The recent draft report of the review of competition policy, chaired by emeritus professor Ian Harper, argues that we need to step up the degree of competition in the economy if we're to cope with three big sets of challenges and opportunities that we face: the rise of Asia, our ageing population and the advent of disruptive digital technologies.

Dead right - up to a point.

We need more competition in the economy because it's what keeps the capitalist system working in the interests of the populace, not the capitalists. But that doesn't mean it makes obvious sense to take areas of our lives that have been outside the realm of the market and turn them over to the capitalists.

Economics is about efficient materialism; making sure the natural, man-made and human resources available to us are used in ways that yield maximum satisfaction of our material wants. It argues that economies based on private ownership and freely operating markets - "capitalist" economies - are the most efficient.

What's to stop the capitalists using markets to exploit us and further aggrandise themselves? Competition. Competition between themselves, but also between us (the consumers) and them (the producers).

Get this: the ideology of conventional economics holds that the chief beneficiaries of market economies should be, and will be, the consumers, not the capitalists.

Market economies are seen as almost a con trick on capitalists: they scheme away trying to maximise their profits at our expense, but the system always defeats them, shifting the benefits to consumers (in the form of better products and lower prices) and leaving the capitalists with profits no higher than is necessary to keep them in the game.

What it is that performs this miracle? Competition. It's not nearly as fanciful as it sounds. Since the industrial revolution, the history of capitalism is the history of capitalists latching on to one new technology after another, hoping for the killing that never materialises.

Take the latest, digital technology and its effect on my industry, news. Who's losing? The formerly mighty producers of the soon to be superseded newspaper technology, including many of their journalists and other workers. Who's winning? People wanting access to as much news as possible as cheaply as possible.

For good measure, the cost of advertising - reflected in the prices of most things we buy - is now a fraction of what it was. Tough luck for producers, good luck for consumers. Competition at work.

But, amazing though this process is, it's far from perfect. Competition doesn't work as well in practice as it does in theory, for many reasons. A big one is "information asymmetry" - producers know far more about products than consumers do. Another is the presence of economies of scale, which has led to most markets being dominated by a handful of big companies.

Perhaps most pernicious, however, is the success of some producers in persuading governments to protect them from the full rigours of competition. Some industry lobbies are particularly powerful, and the ever-rising cost of the election arms race has made the two big parties susceptible to the viewpoints of generous donors.

The report produced by Harper, a former economics professor, emphasises that competitive pressure needs to be enhanced for the ultimate benefit of consumers. With so many big companies enjoying so much power in their markets, we need laws against anti-competitive practices. He proposes refinements to make these laws more effective.

He points to industries where governments need to reform laws that limit competition at the expense of customers: retail pharmacies, taxis and coastal shipping. He advocates "cost-reflective road pricing" and an end to restrictions on "parallel imports" of books, recordings, software and so on (fear not, the internet's doing it for us) and local zoning laws that implicitly favour incumbents (Woolies and Coles, for instance) at the expense of new entrants (Aldi and Costco).

But, predictably, there's little acknowledgement that competition has costs as well as benefits. It's assumed that if some choice is good, more must be better. And competition-caused efficiency outweighs all social considerations.

So the report advocates liberalising liquor licensing, and deregulation of shopping hours on all but three holy days a year (the holiest being Anzac Day), without any serious consideration of the effects on sobriety and crime in the first case or family life, relationships and what I like to call re-creation in the second.

Similarly, it sees nothing but benefit in maximising choice and competition between schools, and wants much more outsourcing of the delivery of government-funded services to profit-motivated providers.

The inquiry we need is one to check how well previous experiments in mixing government funding with the profit motive - in childcare, for instance, or training courses for international students - have worked in practice. We need more evaluation and fewer happy economist assumptions.

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Interest rates to stay low, but lending curbs loom

With the Reserve Bank worried by fast-rising house prices, but the dollar coming down and the unemployment rate now said to be steady, can a rise in the official interest rate be far off? Yes it can.

On the face of it, last week's revised jobs figures have clarified the picture of how the economy is travelling. The national accounts for the March and June quarters show the economy growing at about its trend rate of 3 per cent over the previous year, which says unemployment should be steady.

And now the jobs figures are telling us the unemployment rate has been much steadier than we were previously told, at about 6 per cent.

If economic growth is back up at trend, we need only a little more acceleration to get unemployment falling. The Reserve is clearly uncomfortable about keeping interest rates at 50-year lows while rapidly rising house prices tempt an already heavily indebted household sector to add to its debt.

So, surely it's itching to remind us that rates can go up as well as down and, in the process, let some air out of any possible house-price bubble.

Well, in its dreams, perhaps, but not in life. Even if hindsight confirms the latest reading that the economy grew at about trend in 2013-14, the Reserve knows it can't last. Its central forecast of growth averaging just 2.5 per cent in the present financial year is looking safer, maybe even a little high.

The sad fact is that a host of factors are pointing to slower rather than faster growth in 2014-15, implying a resumption of slowly rising unemployment and no scope for even just one upward click in interest rates.

The biggest likely downer is the long-feared sharp fall in mining investment spending. To this you can add weak growth consumer spending, held back by weak growth in employment and unusually low wage rises.

Now add the point made by Saul Eslake, of Bank of America Merrill Lynch, that real income is growing a lot more slowly than production, thanks to mining commodity prices that have been falling since 2011.

Weak growth in income eventually leads to weaker growth in production, which, in turn, is the chief driver of employment. With the Chinese and European economies' prospects looking so poor, it's easy to see our export prices falling even faster than the authorities are forecasting.

Real gross domestic income actually fell in the June quarter, and Eslake sees it falling again in the September quarter.

Apart from the recovery in home building, pretty much the only plus factor going for the economy is the recent fall in the dollar, bringing relief to manufacturers, tourist operators and others.

But measured on the trade-weighted index, the Aussie is back down only to where it was in February, and since then export prices have fallen further, implying the exchange rate is still higher - and thus more contractionary - than it should be.

In other words, the usually strong correlation between the dollar and our terms of trade has yet to be restored. Why hasn't it been in evidence? Because our exchange rate is a relative price, affected not just by what's happening in Oz but also by what's happening in the economy of the country whose currency we're comparing ours with.

The Aussie has stayed too high relative to the greenback not because our interest rates have been too high relative to US rates, as some imagine, but because one of the chief effects of all the Americans' "quantitative easing" has been to push their exchange rate down.

As the US economy strengthens and the end of quantitative easing draws near - and, after that, rises in their official interest rate loom - the greenback has begun going back up. The prospects of it going up a lot further in coming months are good.

That's something to look forward to. But our exchange rate would have to fall a long way before it caused the Reserve to reconsider its judgment that "the most prudent course is likely to be a period of stability in interest rates".

But that still leaves the real risk of low rates fostering further rises in house prices, particularly in Sydney and Melbourne.

What to do? Resort to a tightening of "macro-prudential" direct controls over lending for housing. The restrictions may be announced soon, be aimed at lending for investment and even limited to borrowers in the two cities.

But though they'd come at the urging of the Reserve, they'd be imposed by the outfit that now has that power, the Australian Prudential Regulation Authority.

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At present GDP is more misleading that usual

I could attempt to explain to you why the Bureau of Statistics is having such embarrassing trouble with its monthly estimate of employment, but I won't bother. It's horribly complicated and at a level of statistical intricacy no normal person needs to worry about.

What this week's labour force figures now tell us is that, though the rate of unemployment has been slowly drifting up since mid-2011 - when it was 5 per cent - it seems to have steadied this year and, using the smoothed figures, has stayed stuck at 6 per cent for the past three months.

This is reasonably consistent with what we know about other labour-market indicators, such as job advertisements and vacancies, claims for unemployment benefits and employers' answers to questions about hiring in the National Australia Bank's survey of business confidence.

It also fits roughly with what the national accounts have been telling us about the strength of growth in the economy. We know that when the economy is growing at its trend rate of about 3 per cent a year, this should be sufficient to hold the rate of unemployment steady.

The accounts told us real gross domestic product grew by 3.4 per cent over the year to March, and by 3.1 per cent over the year to June.

But now let me tell you something that, while a bit technical, is much more worth knowing than the gruesome details of the bureau's problem with the labour force survey.

One of our smartest business economists, Saul Eslake, of Bank of America Merrill Lynch, has reminded us that GDP is only one of various summary indicators of overall economic activity provided by the national accounts. And the economy's peculiar circumstances over the past decade and for some years to come mean GDP is not the least misleading of the various measures.

Eslake says real GDP measures the volume (quantity) of goods and services produced within a country's borders during a particular period. (Actually, it doesn't include the many goods and services produced within households, which never change hands in a market.)

To estimate real GDP the bureau takes the nominal, dollar value of the goods and services produced, then "deflates" this figure by the prices of those goods and services relative to what those prices were in the base period.

We commonly take the value of the goods and services we produce during a period to be equivalent to the nation's income during that period. This easy assumption works for most developed economies most of the time.

But Eslake reminds us that "for an economy like Australia's, the prices of whose exports are much more volatile than those of other 'advanced' economies, abstracting from swings in the prices of exports (and imports) obscures a significant source of fluctuations in real incomes".

We've experienced a series of sharp swings in our "terms of trade" - export prices relative to import prices - over the past decade of the resources boom, which was interrupted by the global financial crisis in 2008-09. For the past three years, of course, mining commodity prices have been falling.

Trouble is, real GDP doesn't capture the effects of these swings. So the values of our production and our income have parted company, as they do every time our terms of trade change significantly. An improvement in our terms of trade causes our income to grow faster than our production, whereas a deterioration has the opposite effect.

This matters because of the chicken-and-egg relationship between production and income: we use the income we earn from our part in the production process to buy things and thus induce more production.

So if our real income slows or falls, soon enough this dampens our production.

However, the national accounts include a measure of overall economic activity that does capture the effects of movements in our terms of trade: real gross domestic income, GDI. It grew a lot faster than real GDP for most of the time between 2002 and 2011, but since then has grown much more slowly than real GDP (a big reason for our slowly rising unemployment).

Next Eslake says that as the resources boom moves into its third and final phase - with mining investment winding down and exports ramping up - real GDP growth will be an even less useful guide to what's happening to domestic income and employment.

This is because maybe 80 per cent of the income generated by resources exports will be paid to the foreigners who own most of our mining companies and who financed most of the new investment.

It's also because the depreciation of Australia's greatly enlarged stock of capital equipment and structures as a result of all the mining investment spending will now absorb a greater share of our gross income.

(A separate issue Eslake doesn't mention is that the highly capital-intensive nature of mining means the increased production of mineral exports will create far fewer jobs than you'd normally expect.)

If you've ever wondered about the difference between gross national product and gross domestic product it's that the former excludes all the income earned on Australian production that's owed to the foreign suppliers of our debt and equity financial capital, making it a more appropriate measure for us given our huge foreign debt and foreign investment in our companies.

If you've ever wondered what the "gross" in GDP, GNP, GNI etc means, it's short for "before allowing for the depreciation of our stock of physical capital".

So gross national income (GNI) is a better measure than gross domestic income (GDI), and net national disposable income (NNDI) is a better measure than GNI.

Which, by the way, explains why real NNDI is used as the base for all the further non-national-accounts-based modifications included in Fairfax Media's attempt to calculate a broader measure of economic welfare, the Fairfax-Lateral Economics wellbeing index, released each quarter soon after the publication of GDP.

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TALK TO NOBEL NIGHT

Economic Society, Sydney, Wednesday, October 8, 2014

Economists - and economic journalists like me - are used to being reminded by science-types that the Nobel prize in “economic sciences” is not a real Nobel. It’s true. Alfred Nobel, said to have had a low opinion of economists, did not include provision for an economics price in his will. Rather, almost 70 years after the real prizes began, a Swedish bank decided to sponsor an economic prize “in honour of Alfred Nobel”. And since it’s the Swedish central bank, able to print its own money, its continued sponsorship has never been in doubt.

So I’m not sure I agree with Paul Oslington that the Nobel is a symbol of the economics professions’ “scientific status”. Only economists delude themselves that economics is a genuine science. In any case, I read that the reference to “economic sciences” is intended as an allusion to the other “sciences” included in the prize, political science and psychology.

Even so, I’m a great supporter of the Nobel in economics, because I suspect it’s one of the few things offering economists an incentive to broaden their horizons beyond the usual mundane preoccupations of the vast majority of academic economists. Economists are so obsessed by competition - both in theory and in practice - I have no doubt that when the prize is awarded to people who’ve ventured into genuinely new areas of economic inquiry, a lot of younger economists are both licenced and incentivated to take up pursuit of that new area. For instance, I don’t doubt that a lot of young economists were motivated to take up the study of behavioural economics after the prize was awarded to Daniel Kahneman in 2002. Similarly, the award to the inventor of experimental economics, Vernon Smith, in the same year, would have done wonders to legitimise experimental economics and encourage young PhDs to take it up. The search for “natural experiments” in economics hasn’t looked back.

What I like about the economics Nobel is that some kink in the selection process - perhaps the participation of members of the Royal Swedish Academy of Sciences, including some non-economists, on the selection committee - means it’s always awarding the prize to people whom most academic economists wouldn’t have dreamt of including on their list of likely recipients and, in some cases, have never even heard off. That no economist had heard of Elinor Ostrom - the first woman to win the prize, in 2009, is an indictment of the inward-looking narrowness of the economics profession. Ostrom studied a distinctly economic topic, the tragedy of the commons. Her problem was that she was a political scientist. And she compounded that moral failing by collecting extensive empirical evidence refuting the conventional economists’ conclusion that the obvious answer to the degradation of the commons was to award property rights. Ostrom found numerous examples of people around the world solving the problem by co-operative arrangements and social sanctions. So obsessed are economists by competition and prices that they can’t see the co-operation that’s in front of their noses.

The other thing I like about the economics Nobel is that the committee keeps overlooking all the people economists are convinced will win it, and giving the prize to non-economists. Ostrom wasn’t the first political scientist to win it; Herb Simon was in 1978. Then there was the mathematician John Nash in 1994 and the psychologist Kahneman in 2002. Oliver Williamson, who shared the prize with Ostrom in 2009, is more sociologist than economist.

Eugene Farma, perpetrator of the great hoax known as the efficient markets hypothesis, was top of the staff-room tipping competitions for decades before his name finally came up last year, but the committee redeemed itself by having him share it with Robert Schiller, the behavioural finance guru who has been saying pretty much the opposite to Farma. That’s almost as big a joke as making Hayek share with the Swedish socialist Gunnar Myrdal in 1974.

How will win this year? I have no advance to offer on Paul’s intelligence. Who should win it? Not the makers of some relatively minor advance in econometric technique, nor the elaborators of the conventional wisdom - such as Farma - but those who’ve made advances with what the profession euphemistically refers to as “market imperfections” - that is, all the unrealistic assumptions on which the neo-classical model rests.

Does any Australian stand a chance? I’ve thought Paul Frijters at the University of Queensland was our only hope - the only Aussie doing genuinely insightful research - ever since I read his path-breaking book, An Economic Theory of Greed, Love, Groups and Networks.

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Why we care about morality - apparently

The good thing about holidays is getting time to read books. I' ll look at all the museos, oratorios, cappellas and duomos in Italy provided I can go back to my book when day is done. On this trip one book I read was Moral Tribes, by Joshua Greene, a young professor of psychology at Harvard.

One of the hottest areas of psychology these days is moral psychology - the science of moral cognition - which seeks to explain why we have moral sentiments and what use they are to us. It' s pretty coldly scientific and evolutionary, which may be disconcerting to readers of a religious disposition.

According to Greene and his confreres - another leading thinker in the area is Jonathan Haight, author of The Righteous Mind, which I' ve written about before - humans are fairly selfish individuals, but we are also highly social animals who like to be part of groups.

Groups, however, require co-operative behaviour, so we evolved moral attitudes to enable us to get along together in groups.

Biologists (and economists) have long stressed the importance of competition between us - survival of the fittest and all that - but it s not hard to see that humans' domination of the planet arises from our unmatched ability to co-operate with each other to overcome problems.

So humans are about competition and co-operation. Economists have schooled us to think of markets as all about competition - between sellers, between buyers and between buyers and sellers - but psychologists see markets as a prime example of human co-operation.

Co-operation through markets allows us to use specialisation - I produce what I' m good at, you do the same and we use the medium of money to exchange the things we ve produced - to increase our combined efficiency in production, leaving us all better off.

Studies have shown that people' s performance in well-known psychology games giving them a choice between selfish or altruistic responses can differ markedly between cultures. Turns out that people from cultures with more developed market systems tend to be less selfish and more co-operative.

So to these scientists, morality is a set of psychological adaptations that allow otherwise selfish individuals to reap the benefits of co-operation within groups.

But why do we want to co-operate within groups? So our group can compete more effectively against other groups.

" Our moral machinery evolved to strike a biologically advantageous balance between selfishness (Me) and within-group co-operation (Us), without concern for people who are more likely to be competitors than allies (Them), " Greene says. This moral machinery includes our capacities for empathy, vengefulness, honour, guilt, embarrassment and righteous indignation, he adds.

The fact is that each of us belongs to a whole host of groups: our family, neighbourhood, workplace, occupation, nationality, ethnicity, religious affiliation, sporting interest, political party and more.

The groups we belong to are the tribes we belong to. We feel a great loyalty to our groups, and greatly favour their interests over those of rival groups. This group selfishness and tendency to see the world as Us versus Them is tribalism.

So, much of the conflict we see around us - both within our country and, as we' ve become more conscious of in recent days, between countries and the groups within them - arises from tribalism.

Much of the conflict between tribes is simple self-interest - I favour my interests ahead of yours, and see them much more clearly than I see yours - but there are also genuine differences in values and disagreements about the proper terms of co-operation. One major source of disagreement in political life is between individual and collective responsibility.

Some disagreement arises from tribes' differing allegiances to what Greene calls " proper nouns" - gods, leaders, holy scriptures and holy places.

Obviously, tribally based morality gets us only so far. What Greene seeks is a "meta-morality" , which can help reduce conflict between tribes rather than just within them. To this end he reaches back to an old idea now out of favour with philosophers: utilitarianism.

(This is of relevance to economists because, though they 've spent the past 80 years trying to play it down, utilitarianism forms part of the bedrock on which the conventional economic model is built.)

According to Greene, utilitarianism answers two basic questions: what really matters and who really matters. What matters most is the quality of our experience. Economists call this " utility" and the rest of us call it "happiness" .

Who matters most is all of us, equally - otherwise known as the Golden Rule.

Thus Greene summarises utilitarianism as " happiness is what matters and everyone' s happiness counts the same. This doesn 't mean that everyone gets to be equally happy, but it does means than no one' s happiness is inherently more valuable than anyone else' s ."

He claims this meta-morality involves a moral system that can acknowledge moral trade-offs and adjudicate among them, and can do so in a way that makes sense to members of all tribes.

It s a nice thought. Somehow I think it will be a while before we measure up to that ideal. But it s always good to have a vision of what we should be aiming for and how we can move towards it.

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Science runs ahead of economists' model

The failings of economists - the bum forecasts and less-than-wise advice they give us about the choices we face - can usually be traced back to the limitations of the basic model that tends to dominate the way they think, the neo-classical model.

The thinking of economists began to ossify in the second half of the 19th century, at a time when the science of psychology was in its infancy. The model was thus consolidated at a time when our understanding of human behaviour was quite primitive.

Unfortunately, the past century of progress in psychology has revealed just how far astray are many of the economic model's assumptions about how humans tick. Although a minority of economists - "behavioural economists" - have sought to incorporate these findings into their thinking, the majority have ploughed on regardless. It keeps the maths simpler.

The model is often criticised, not least by me, for its key assumption that we are always "rational" - carefully calculating and self-interested - and never instinctive or emotional in the decisions we make, but there's another assumption that's equally unrealistic and likely to lead to wrong predictions about how we'll behave.

It's that consumers and businesses always act as isolated individuals in making their decisions, uninfluenced by the decisions those around them are making, except to the extent that the combined behaviour of others affects the prices the individual faces. In other words, the model's "unit of analysis" is the individual - the "representative consumer" or "representative firm".

In truth, humans are highly social animals and our behaviour is hugely influenced by those around us. We evolved to live in small groups, which has left us with a powerful - if often unconscious - motivation to fit in with the group and avoid being ostracised.

We feel most comfortable when we're doing what everyone else is doing; we feel distinctly uncomfortable when we're doing the opposite to everyone else. We feel great loyalty to the groups we belong to, and rivalry and suspicion towards groups we don't belong to.

This means humans - "economic agents" as economists say - are prone to herd behaviour. At the most innocuous level, this makes us heavily influenced by fashion. We like to wear what others are wearing, read what others are reading and watch the movies and TV shows that others are watching.

It's remarkable that the business world could be so conscious of the need to accommodate and, indeed, exploit our susceptibility to fashion while the economists seek to analyse our behaviour using a model that assumes it away.

More significantly, our tendency to herd behaviour affects the behaviour of markets - particularly financial markets - in ways that, though we've seen it happen many times before, almost invariably catch economists unawares.

It's our propensity for "group-think" that does most to explain booms and busts in the sharemarket, but also the upswings and downswings in the economy. We swing from overly optimistic to overly pessimistic, then back again, and we tend to all do it together.

A separate aspect of the model's exclusive focus on the individual is its overemphasis on competition and underemphasis on co-operation. It's actually the human animal's unmatched ability to co-operate in solving problems that has given our species its mastery over the planet.

Human behaviour is composed of competition and co-operation. We form co-operative groups so as to enhance their ability to compete with other groups. But the economists' model captures only one dimension of the process.

The classic example of group co-operation to facilitate competition is, of course, that bedrock of modern economies, the company. Companies - often very large, multinational companies - dominate our economy, but the model tells us nothing about what goes on inside them and economists don't have much to tell us about how the existence of big companies affects the behaviour of markets.

The final and perhaps most important twist that the economic model's focus on individuals imposes on economists' thinking is an inbuilt bias against intervention in markets by co-operation at its highest level, government.

The market of individual consumers and individual (tiny) firms is assumed to be self-sufficient and self-correcting, thus making intervention by government something alien and more likely to make things worse than better.

The reality, of course, is that governments not only need to "hold the ring" - provide the protection of property rights and legal enforcement of contracts - they also need to impose rules that protect the market, and the rest of us, from the consequences of its own herd-driven excesses.

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How mental biases expose us to exploitation

So, you're a regular reader of the business pages and you reckon you're smarter than the average bear when it comes to financial matters. Well, here are some common "biases" to which people fall victim when making decisions about financial products. See if you can put hand on heart and swear you've never made any of these mistakes. If you can, you're a lot smarter than me.

Have you ever overspent on your credit card, or paid off less of it than you know you should? And if you pass that one, try this one: are you confident you're saving enough to ensure your retirement is as comfortable as you'd like it to be?

If you fall short on any of those, you've been affect by what psychologists call "present bias" and behavioural economists call "time-inconsistent preferences" (so in the competition to make your discipline sound smarter than it is, the economists win).

People often succumb to the urge for immediate gratification, thinking too little about the problems this will create for them down the track. It's natural - economists would say "rational" - to value the present more highly than the future. But if you go too far in that direction and end up regretting the choices you made, you've overvalued the present and undervalued the future, making your preferences inconsistent over time.

Most of us have a self-control problem in some field or other. People who are overconfident about their ability to control themselves in the future - to, say, manage heavy repayments - will make their lives more of a pain than they need to be.

Those who are more realistic often use "commitment devices" to impose self-control on themselves. The most extreme example is to cut up your credit card. Compulsory superannuation contributions for employees are a kind of government-imposed commitment device to help us save for retirement - which may be why so few people object.

Businesses exploit our self-control problems by, say, designing a gym subscription that seems cheap, but only if we keep using it for the length of the contract. Or by starting a credit card or home loan with a low interest rate (known in the trade as a "teaser" rate) but then jumping to an overly high rate.

Have you ever delayed moving to a better bank account, or putting some of your savings in a term deposit paying a higher interest rate? The experts call this "procrastination" (now that's a surprise) and class it as a version of present bias.

Examples are legion: deciding to cancel something but not getting around to it, not checking to see if the accounts and the loans and phone contracts you have are still the best available, or not putting much work into searching for the best deal in the first place.

This, too, leaves you open to exploitation by businesses. Some offer a "free trial" while knowing few people will cancel the deal when the paying period begins. Even requiring cancellation by post exploits our inertia.

Have you ever driven a hard bargain to buy a new car, but then gone overboard buying extras like rust-proofing, window-tinting or an improved security system? Have you ever bought a new TV or computer, then been sold extended warranty insurance?

Have you ever hung on to shares now worth less than you paid for them, hoping they will come good and you won't have to accept you made a bad decision to buy them?

If so, you've fallen victim to the biases of "reference dependence" in the first case and "loss aversion" in the second.

It's virtually impossible to look at something and decide what you think about it without consciously or unconsciously comparing it with something else. When buying a car, we compare and contrast all the ones we could buy. Failing that, we compare the one we're thinking of buying with our old one. If we don't have an old car to compare with, we compare having one with going by bus.

Comparisons are almost unavoidable. But we're so dependent on having something else to compare with - use as a point of reference - that if a sensible comparison isn't available we'll use one that makes no sense at all.

An old experiment asks people to estimate how many African countries are members of the United Nations. Most people have no idea. But if, before or while asking the question I mention 60, many people will seize on that number. Do I reckon the number of countries is more or less than 60? How much more, or how much less? That's an easier question to answer.

This way of making decisions is known as "anchor and adjust" and all of us use it all the time, consciously and unconsciously. Trouble is, 60 was a number plucked from the air. Experiments show that if you mention 100 rather than 60 before asking the question you get higher answers.

Point is that our reference dependence makes us easy meat for clever salespeople. We go overboard buying extras for our new car because they all seem so cheap relative to the huge sum we've just forked out to buy the car.

Likewise with extended warranties, which are notoriously overpriced for what little you get back. Anyone wanting to buy "peace of mind" is usually overcharged.

It's an empirical fact that most of us hate making losses much more than we love making gains. By about two to one, they say.

This explains why we do silly things like hanging on to dud shares we should sell - and then should put the proceeds into something with better prospects of gain.

These examples come from a report on behavioural economics prepared by Britain's new Financial Conduct Authority, which has been charged with finding ways to prevent businesses taking advantage of our lack of rational thinking. Good idea.

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THE ECONOMIC CASE FOR A MORE EQUITABLE AUSTRALIA

October, 2014

I want to talk about the economic case for a more equitable Australia. But before I do I want to enter a major caveat. Why should we seek a more equitable Australia in which income and wealth and opportunity are shared more fairly between the top and the bottom? For no better reason than that it’s the ethical, moral, right thing to do. If it’s the moral thing to do - the thing that Christians and most other religions and humanist ethical codes tell us we should do - we don’t need any supporting arguments. I’ve often heard the ethicist Simon Longstaff say that if you’re ethical in your business practices because you believe it’s good for business, you’re not being ethical at all. Ethics as a profit-making strategy isn’t ethics. One of the things I’ve learnt from my reading of psychology is that it’s always better to do things from intrinsic rather than extrinsic motives. It’s better to do things for their own sake - because you enjoy doing them or believe it’s your duty to do them - than because doing them brings you some sort of external reward - money, power, fame or status.

I’m often sorry when I hear people in noble occupations defending what they do with instrumental arguments. I’d like to hear more vice chancellors say they believe in increasing and spreading knowledge for its own sake, that a rich country like ours can afford to spend a far bit of its wealth on satisfying our insatiable human curiosity, that the better educated people are the more they can get out of life, even if they never put that education to use in the workforce, rather than arguing that investing in education is good for the economy. I’m sorry when I hear people in the arts arguing that the arts create many jobs. When we do this we’re giving in to the hyper-materialism of our age.

But having said that, and as an economic journalist it’s more appropriate for me to make the economic case for greater equity. So it may seem that I’m about to do what I just said other people shouldn’t do: argue that we should be more equitable because this would make the community better off materially. I actually believe that to be true - just as it’s true that spending more on education would make us all better off materially - but actually I’m going to make the mirror image argument: that making Australia more equitable wouldn’t make us worse off.

Why am I mounting such a negative argument? Because there’s a widespread belief among economists and their fellow travellers that making Australia more equitable would leave the community worse off materially, that it would come at the cost of a lower material standard of living overall.

 The longstanding conventional wisdom among mainstream economists is that ‘equity’ is in conflict with ‘efficiency’ - that is, the efficient allocation of resources so as to maximise the community’s material standard of living and foster economic growth. Economists are comfortable with objectives being in conflict because a key part of their expertise is knowing how such conflicts are resolved: by trading off one unit of equity for one for one unit of efficiency (or vice versa) and continuing to do this until you’ve achieved the particular combination of equity and efficiency that gives you maximum satisfaction overall. Once you’ve achieved that ideal trade-off you’ve achieved economic nirvana: equilibrium.

In practice, however, it’s worse than that. Economists specialise in efficiency, but not in equity. Their contribution to society is to explain to the community how to organise the economy in ways that maximise our utility or satisfaction from the production and consumption of goods and services, and how to keep our material standard of living improving every year. If you believe that efficiency and equity are always in conflict, so anything you do to improve equity will always be at the expense of efficiency, but you, as an economist, happen to specialise in efficiency, it’s easy to decide to focus on efficiency and ignore equity. After all, we live in an age of ever-increasing specialisation - which is actually a primary source of productivity improvement and thus our ever-rising material affluence. So you focus on efficiency and growth, and leave equity for others to worry about.

You bolster this decision by observing that, whereas efficiency is objective and measurable, equity is highly subjective; fairness is in the eye of the beholder. So you tell yourself - and anyone who asks - that you stick to the science and leave the value judgments to those more qualified, such as the politicians. (This would be fair enough, were it not for the fact that, in proffering their advice, economists rarely attach product warnings. Though the advertisers of patent medicines warn people to see a doctor ‘if problems persist’, economists don’t warn politicians to check with sociologists or prelates before they act on the economists’ advice.)

The problem is, if it’s not true that efficiency and equity are in conflict - or not always true - then the economists will be failing to advise politicians of cases where equity can be improved without any loss of efficiency - that is, failing to advise the community when there’s a free lunch to be had. And if, because of their lack of interest in equity as an objective, economists fail to draw attention to those cases where improving equity can lead also to improved efficiency, then economists are failing in their own specified role to maximise efficiency and failing to point out cases where we can kill two birds with one stone.

I’m sure there are plenty of cases where equity and efficiency really are in conflict. But I’m equally sure there are many cases - far more than we realise - where they aren’t; that there are delicious free lunches going begging and opportunities to increase efficiency that the efficiency experts themselves haven’t noticed because of this kink in their thinking.

Let’s start by looking at the limited case: where is the evidence that greater equity damages efficiency? The opponents of government intervention have been searching for years for cross-country or other evidence that developed economies with a bigger public sector (and thus a more redistributive tax and transfer system) have inferior records on economic growth. They haven’t found it. Nor have they found evidence that countries with a less unequal distribution of income between households have inferior economic growth. In his book, The Price of Inequality, the Nobel Prize- winning economist Joe Stiglitz observes that various European countries enjoy a standard of living much the same as America’s while doing much more to reduce income inequality than America does. So there’s little evidence we have to accept a highly unequal society to preserve an efficient, growing economy. Studies show the US has surprisingly low social mobility: few people with poor parents go on to have high incomes and, conversely, few people suffer a decline in income between generations. If you can stay rich in America without trying, and stay poor despite trying, it’s hard to believe this won’t lead to a long-term decline in the dynamism of the US economy.

So let’s move on to the evidence for the more positive case: that equity and efficiency can pull together, that reduced inequality can actually enhance efficiency and growth. There’s a growing amount of such evidence. First is what health economists and public health medicos call ‘the social gradient’ or ‘the social determinants of health’. There is much evidence that the health of people with low socio-economic status is much worse than that of people with high socio-economic status. The obvious response to this evidence is to say that measures to improve the health of people on the bottom ought to lead to a very real improvement in their wellbeing. That’s the equity objective. But health, like education, is one of those things that are both a means and an end in themselves, an instrument as well as an objective. The better educated a population is, the more its labour is worth and the richer we can expect it to be. Similarly, the healthier a population is the more able it is to work and the richer we can expect it to be. So the more we do to improve the health of the bottom half, the more efficient the economy should be and the faster it should grow.

Stiglitz cites an IMF study finding that the less unequal a country’s income distribution is, the further apart its recessions are likely to be - that is, the less macroeconomic instability it’s likely to suffer. His book contains much similar evidence and arguments, but I want to refer to the work of one other American Nobel laureate, James Heckman, before I move my argument closer to home. Heckman’s work demonstrates the almost magical power that attending to the early childhood development of at-risk children has in reducing the likelihood of them getting into trouble with the police, dropping out of school, being in and out of employment and in and out of jail. It’s obvious that the success of such a program would do much to improve equality of opportunity, and it’s not hard to see it would also greatly improve the beneficiaries’ contribution to the paid labour force (not to mention the pressure on government spending).

The most obvious case of increasing equity also increasing efficiency is unemployment. We think it’s unfair to have people who want to work unable to find a job, not just because it leaves them with less to spend but also because we know the unemployed are particularly unhappy. Sure. But it’s also glaringly inefficient to have people who’re able to work lying around idle and not contributing to national production. Finding ways to get those people back to work would often make a far greater contribution to efficiency than many of the micro-economic reforms economists hanker after.

Two prominent policies in the last federal campaign are seen as primarily about equity, but nonetheless should bring significant efficiency benefits. The first is the Gonski reforms to school funding, which are intended to increase the assistance able to be given to students suffering one form of disadvantage or another, regardless of which school system they’re in. If this results in more young people gaining a better education, the value of their labour is increased as well as their degree of participation in the labour force. It’s a similar situation with the national disability insurance scheme. It can be expected to increase workforce participation and the acquisition of skills. And where unpaid carers with high skills are able to return to the workforce after being replaced by paid carers with lesser skills there’s obviously some increase in the skills of the workforce. According to the estimates of no less an authority than the Productivity Commission, the disability scheme could be expected to lead to an annual increase in real GDP reaching 1 percentage point by 2050.

Finally, in an issue that’s dear to my heart, there is growing evidence that organising work in the workplace in ways designed to increase the satisfaction workers derive from their work - by making sure you put round pegs in round holes, or having them work in teams, or giving them greater personal autonomy or a say in the way things are run - leads them to make a better contribution to the success of the firm. Since most of us are doomed to spend 40 hours a week working for most of our lives, it amazes me the populous hasn’t long ago insisted that work be made as satisfying as possible. The growing evidence that doing so would also increase efficiency makes it even more amazing.

The case for greater equity in Australia is fundamentally a moral one: we should do it because it’s the right thing to do. But the economic efficiency case for not making Australia more equitable is weaker than many economists assume. There is evidence we can increase equity in ways that don’t reduce efficiency. And if we look for them there are many ways we can reduce inequality and increase efficiency at the same time. Let’s do it.

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Mixed progress on reform of power prices

Do you think you're paying too much for electricity? Would you like to see an end to hefty annual price rises, maybe even a fall in prices that goes beyond the abolition of the carbon tax? Well, be patient. The econocrats are working on it.

It may surprise you that they've been in the process of reforming electricity prices for the best part of 20 years, and they're far from finished. They got part of the power system working well, had a bad slip with another bit, and the jury's still out on a third. But they're working away and are confident of success - eventually.

The national electricity market - covering all of Australia bar Western Australia and the Northern Territory - is actually a creation of our econocrats, their grand experiment in market competition.

Before this, we had separate, state-owned monopolies that charged us pretty much what they wanted to charge, particularly because our demand for power kept growing every year. The reformers' bright idea was to link up all the eastern and southern states and turn them into a market by making all the individual power stations compete to feed electricity into the national grid at the lowest prices possible.

Buying the power at the other end of the grid would be various electricity retailers, which would deal directly with households and business users. These, too, would be required to compete with each other to win our business, since we'd be free to buy our power from whichever retailer we chose.

Linking the power stations in the wholesale market with the retailers supplying power to you and me would be the high-voltage transmission and lower-voltage distribution network (the "poles and wires", as pollies keep calling it).

Since it would never be economic to build rival networks, this would have to stay as a monopoly. And being a monopoly, whether it was sold off or remained government-owned, the prices it charged the retailers - and they passed on to us - would need to be closely regulated to prevent rip-offs.

The reform of the first part of the system has worked really well. Competition between the electricity generators has been cut-throat, prices haven't changed much over the years and no power stations are making excessive profits.

But the cost of generating the electricity makes up only about 30 per cent of the retail prices we pay. The big problem has been that faulty rules have prompted the regulators of the network operators' charges to grant them excessive increases, to the point where "network charges" now explain about half of retail power prices.

It's five years of these big increases, much more than the carbon tax or the renewable energy target, that have caused retail prices to grow so fast. A big part of the problem is that, about four years ago, the demand for electricity, which had been growing every year for a century, stopped growing and started falling.
It fell mainly because of new laws requiring appliances to be more efficient in their use of power and because all the fuss Tony Abbott was making about the price of electricity prompted us to be more price-conscious and look for ways to reduce our usage.

The network operators began investing heavily to improve the capacity of the network to meet the ever-higher peak demand for power on hot summer afternoons when a growing number of us had airconditioners going full blast.

One small problem: the fall in annual demand for electricity meant the brief seasonal peak had stopped rising. For several years the industry refused to believe the downturn in demand from the network was more than a blip.

So we've expanded the capacity of the network beyond what we're likely to need for some time. But you and I are paying extra for this expansion and will continue paying until it's paid off.

The good news is the econocrats have finally woken up to the problem. Actually, they were woken up in 2012 by the fuss Julia Gillard made when she realised Abbott was framing her for price rises she didn't cause.

In 2012 the rules were changed to give the regulators greater power to limit increases in the network charges passed on to retailers. Such changes take far longer than you'd imagine to flow through, but from now on it seems likely the network component of retail electricity bills will stay fairly steady in dollar terms.

The econocrats have proposed a further reform which, when it takes effect, will require the networks to bill retailers according to the time of day and time of year when you and I use electricity. With the spread of "smart meters" - which show the precise times when each household uses its electricity - we'll be charged according to our time of use, with those of us who show restraint during peak periods paying less, and those who don't paying more. This should produce a lasting solution to the (expensive) problem of ever-rising peak demand on hot afternoons.

That leaves the question of the effectiveness of competition between the growing number of electricity retailers, big and small. Here the jury is still out. Much depends on how smart we are in finding the retailer offering the best deal - on which quest I offer some tips in my little online video spiel.

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How the econocrats can lift their game

When we judge the performance of chief executives, most of us know the boss who's good at cutting costs isn't worth as much as the boss who's also able to improve the outfit's products and processes. Well, the same goes for treasurers and finance ministers - and their econocrats.

It seems the fiscal managers are running low on good ideas. But not to worry - the former Treasury and prime ministerial adviser Dr Ric Simes, now of Deloitte Access Economics, had some useful advice to offer in a speech to the Australian Business Economists last week.

Simes argues governments themselves have an important role to play in achieving the improved productivity performance the econocrats keep saying we need. Especially when "productivity" is better thought of as "technological progress" and the figures for measured productivity aren't as important as actual improvements in welfare.

"For those parts of the economy where market forces are paramount, government's main role is to make sure that regulation or its own actions allow competition to unfold without unwarranted intervention," Simes says.

To me, this means econocrats should urge their masters to tread carefully when powerful business interests, fighting to shore up a technologically superseded business model, demand that governments make breaches of government-granted copyright a hanging offence.

As Simes says, digital technologies have lower entry barriers and are forcing businesses to be both more productive and more responsive to consumers. So don't help incumbents resist change.

But, he says, the potential for technology to make some of the largest improvements in Australian lives lies in government-heavy sectors including health, education and transport. In these areas, progress has been too gradual.

"The exemplar is probably electronic health records, which have been the focus of considerable effort for perhaps 15 years now, but where we still seem to be a long way off the goal of having them routinely used throughout the health system.

"Or, take even an example where we have done well, the SCATS - Sydney Co-ordinated Adaptive Traffic System - for control of traffic lights. SCATS was originally developed 40 years ago, it has been constantly refined since then and is now in use in 27 countries.

"So, a success story - yet, as a Sydney driver, I know my welfare would be improved with a more refined SCATS system. It's coming - NICTA [the National Information Communications Technology Research Centre of Excellence] and others are working on optical-based monitoring and improved optimisation algorithms - but more support for both the research and especially its deployment would lift my welfare!"

Simes notes that in both cases, electronic health records and SCATS, the strict efficiency improvements from the technology - the bit that would help government budgets - represent a relatively small part of the overall benefits to the community.

"Especially in health and education, many of the benefits will involve improvements in the quality and range of services rather than efficiency gains," he says.

"Making the most effective use of digital technologies in health and education - as well as other areas where government has a direct role, such as smart technologies in transport and utilities - will deliver much larger economic and social benefits than where we seem to like to focus much of our policy attention, such as whether we should get the budget back into balance by 2017 or 2019."

Another potentially major area of micro-economic reform, Simes says, is how we organise our cities. Up to 80 per cent of Australia's output and employment occurs within its major cities. This has happened in the pursuit of economies of agglomeration.

"Yet we know that the problems are mounting. Congestion, compromised open spaces, the loss of amenity all risk detracting more and more from those benefits."

As with digital, many of the benefits from fixing these problems would not show up in our standard measures of welfare derived from the national accounts.

"Ten minutes less travelling time to work, or to school, doesn't have direct effects on gross domestic product. A more vibrant space around the harbour, or convenient shopping centre in the 'burbs, doesn't get picked up. But social welfare is clearly affected," he says.

Taking Sydney as an example, if commuter travel times on its roads were reduced by five minutes per trip, the benefits would amount to $3.6 billion a year, if an individual's time is valued at average weekly earnings.

To this you could add savings for freight or commercial vehicles. And savings for going to the shops, or school, or to the beach.

Echoing the patron saint of treasurers, Simes wants to lift our gaze to "the big picture".

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