Digital disruption is stopping retail prices from rising

I’ve heard of the gap between perception and reality, but this is ridiculous. According to the experts, increased competition among supermarkets, department stores and other retailers is holding down prices in a way we’ve rarely seen before.

This fits with the consumer price index, which showed prices rising by just 2.1 per cent over the year to June. Over the past three years, the annual increase has averaged even less: 1.8 per cent.

What it doesn’t fit with are the complaints we keep hearing about the high cost of living. I read it’s got so bad parents are raiding their kids’ piggy banks to help make ends meet.

How can the experts’ reality be reconciled with the people’s perceptions? It’s simple. With a few glaring exceptions – electricity prices, for instance – the cost of living isn’t rising much.

No, the reason many people are having trouble making ends meet is because their wages aren’t growing much either. We’re used to wages rising a bit faster than prices, but that hasn’t been happening for the past four years.

Modern politicians seek popularity by reinforcing our perceptions, whether they’re right or wrong. If you doubt that, just listen to the soothing noises Prime Minister Scott Morrison will be making between now and the election.

Unfortunately, our tiresome econocrats remain committed to determining the reality and correcting misperceptions. Last week Reserve Bank deputy governor Dr Guy Debelle gave a speech which departed from the official talking points and revealed a truth which must not be spoken: the digital revolution is squeezing many retailers’ profit margins and forcing them to cut costs so rising prices don’t cost them customers.

Debelle says that, since 2015, the price of the typical food basket (excluding fruit and veg, and meals out and takeaway) has actually fallen a fraction. Fruit and vegetable prices have risen, but by only a third of their average rate over the past 25 years.

The prices of alcoholic drinks have risen more slowly since 2015, and non-alcoholic drink prices have fallen a bit.

The prices of consumer durable items, including fridges and furniture, have been falling since 2015, meaning they’ve hardly increased over the past 25 years.

The prices of audio-visual equipment – including TVs, computers and phones – have fallen significantly over the past 25 years and particularly the past three.

If you’re finding this hard to believe, there are two main explanations. The first is that, because bad news interests us more than good news, big price rises stick in our minds, but small price falls don’t. Nor do we notice when prices stay unchanged for long periods.

The second is that every new TV, computer or phone does better tricks than the previous model. The new model may cost more than old one, but when the official statisticians allow for the value of the improvement in quality, they almost always find that the underlying price has fallen. Again, this is something we should notice, but usually don’t. Our perceptions play us false.

If we’re having trouble affording the new whiz-bang, big-screen, digital, internet-connected TV, that’s not the higher cost of living, it’s us straining for a higher standard of living.

When we confuse the two we’re deluding ourselves. We’re not getting better off, we’re just having to pay more.

Debelle says changes in the cost of imported goods used to be passed straight on by wholesalers and retailers. But over the past decade or so retailers have become reluctant to pass on higher import prices.

This is only partly because consumer spending hasn’t been growing as strongly as it used to. Debelle finds evidence that net retail margins have been declining.

Cost-cutting means the productivity of labour in retail is rising faster than in other industries, with the savings used to keep prices down rather than fatten profits.

What’s been happening in recent years is intensifying competition between retailers. One cause is the advent of “category killers” such as Bunnings, Officeworks and JB Hi-Fi. These are giving department stores and smaller retailers a hard time.

The buying-power of the many chains of liquor stores now owned by Coles and Woolworths is keeping prices down and putting great pressure on independent stores.

We’ve also seen large foreign retailers setting up bricks-and-mortar operations in Australia. In clothing, these include H&M, Zara, Topshop and Uniqlo.

The biggest bricks-and-mortar disrupter, of course, is Aldi supermarkets. Aldi seems to have taken market share from independent IGA stores, while forcing Coles and Woolies to avoid losing customers by lowering their prices.

Then there’s online shopping, which exposes our retailers not just to competition from big overseas businesses but between themselves.

Online sales still make up only about 5 per cent of total retail trade, but they’re growing rapidly, increasing by 50 per cent over the year to June.

Last year local retailers trembled over the impending arrival of Amazon, but so far it hasn’t had a big impact. Not directly, anyway. Maybe the locals have taken evasive action by keeping their prices low.

Smart phones have made it easier for people to comparison shop – even while in someone else’s store.

And I believe the internet increases the emphasis on price competition, rather than the emotive advertising and marketing big business prefers.

Digital disruption is bad news for the workers in disrupted industries – including journos – but don’t let anyone delude you: it’s almost always good news for consumers.

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Robots won't reduce the amount of work we need to do

For me, one of the most significant economic developments of this year was realising how pessimistic many of our youth have become about their prospects of ever landing a decent full-time job.

To be sure, some degree of frustration on their part is understandable. Although it's true we avoided a severe recession following the global financial crisis of 2008, it's equally true that, until recently, employment growth has been weaker than usual in the years since then.

And the burden of this weaker growth has fallen disproportionately on young people leaving education to look for their first full-time job.

What's less understandable is the way older, and supposedly more knowledgeable, people have sought to demonstrate how with-it and future-focused they are by spreading wildly exaggerated predictions about how many jobs will be taken by robots, scaring the pants off our youth and convincing them they're doomed to a life of "precarious employment" in the "gig economy".

I'm sorry to say that the otherwise-worthy Committee for Economic Development of Australia was responsible for writing on many young minds the near certitude that 40 per cent of jobs in Australia are likely to be automated in the next 10 to 15 years.

The good news, however, is that, for once, economists were moved by all the amateur analysis they were hearing to join the debate about the future of work. Dr Alexandra Heath, of the Reserve Bank, dug out the hard evidence about how the nature of work is changing and Dr David Gruen, of the Department of Prime Minister and Cabinet, put worries about the shrinking number of jobs into their historical context.

But the charge has been led by Professor Jeff Borland, of the University of Melbourne, one of our top labour-market economists.

With a colleague, Dr Michael Coelli, Borland examined the papers behind the claim of 40 per cent of jobs being lost to robots, and found it built on questionable foundations. In their figuring, the 40 per cent was likely to be nearer 9 per cent.

And last week Gruen rejoined the fray, giving a big speech about it in, of all places, Jakarta.

Predictions about what will happen in the economy can be based on the belief that it will respond to new developments in much the same way it responded in the past to similar developments, or on the belief that "this time is different".

People who know little economic history are always tempted, as many people are now, to assume this time is different.

But economists have learnt the hard way that this time is rarely very different. The fact is, people have been predicting that the latest technology would reduce the number of jobs since the Luddites at the start of the Industrial Revolution.

Gruen reminds us that, in 1953, the great Russian-American economist Wassily Leontief wrote that "labour will become less and less important ... More and more workers will be replaced by machines."

Borland notes that, in the 1960s, Lyndon Johnson established a presidential commission to investigate fears that automation was permanently reducing the amount of work available.

In 1978, Monash University held a symposium on the implications of new technologies, with the convenor predicting that, by 1988, at least a quarter of the Australian workforce would be made redundant by technological change.

Then there was Labor legend Barry Jones' prediction in his best-selling Sleepers Wake! that "in the 1980s, new technologies can decimate labour force in the goods producing sectors of the economy".

Gruen admits that "there is no doubt that, over the past two centuries, waves of technological change have eliminated jobs, and rendered some occupations obsolete.

"But they have also facilitated the creation of new jobs to take their place – either directly, or indirectly as a result of rising standards of living generating new demands."

There are two processes at work, he says. One is that technology takes jobs away – this is the bit we can all see. What we can't see is the second process, the invention of new complex tasks, leading to new jobs.

The history of technological advance over the past 200 years has shown the second process has broadly kept pace with the first.

Computers have been changing the way businesses do their business – and destroying jobs – since the early 1980s. If that's all there was to it, there ought to be far fewer jobs today.

But the number of Australians with jobs has increased by a factor of 2.7 since the mid-1960s, while the average number of hours worked per person has remained broadly stable. Fact.

Like the economists, I find it hard to believe this relationship is about to break down because "this time is different".

What's true is that the nature of work has been changing – slowly – for the past 30 years or so, and this trend is likely to continue. It may accelerate, but it hasn't yet.

Using research by Heath, Gruen says routine cognitive jobs (such as office assistants, sales agents, brokers and drivers) and routine manual jobs (factory workers, construction, mechanics) are in less demand, whereas non-routine manual jobs (nurses, waiters, security staff) and non-routine cognitive jobs (engineers, management, healthcare, designers) are in increasing demand.

It's the changing nature of work, not a fall in the amount of it, we should be preparing for.

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Maybe the end of economic growth draws near

If you think the possible ascension of Donald Trump is our one big worry you haven't been paying attention. Some climate scientists are worried sick over the possibility that climate change may be passing the point of no return while we procrastinate over controlling it.

Meanwhile, the nation's – nay, the world's – economists worry that the wellsprings of economic growth are drying up in the developed countries. Think of it – an economy without growth!

On Monday the Productivity Commission issued a discussion paper exclaiming that there is "justified global anxiety" that improvements in productivity and the growth in national income they cause have "slowed or stopped".

In my job I'm not supposed to say it but, sorry, I'm a lot more worried about inaction on climate change than the feared end of economic growth – if for no other reason than that going backward must surely be worse than not going forward.

Why can't most economists see that? Because climate change is not their department. They're meant to be experts on how to make economies grow, and that's all they want to talk about.

Most economists I know never doubt that a growing economy is what keeps us happy and, should the economy stop growing, it would make us all inconsolable.

They can't prove that, of course, but they're as convinced of it as anyone else selling something.

I'm not so sure. I'm sure a lot of greedy business people would be unhappy if their profits and bonuses stopped growing, but I often wonder if the rest of us could adjust to a stationary economy a lot more easily than it suits economists and business people to believe.

And get this: there is a fair chance we may get to find out if I'm right.

The economy – the amount of economic activity, measured as annual production of goods and services – grows as the population and, more particularly, the amount of work being done, grows.

The economy also grows when we save some of our income from producing goods and services and invest it in additional productive equipment – machines, buildings, infrastructure – thus making our workers capable of producing more goods and services with each hour they spend.

But here's the bit many scientists and others don't get: the secret sauce of economic growth is our ability to produce more goods and services this year than we did last year even with the same quantity of labour and capital equipment.

This is the pure essence of economic growth: improved "productivity" – productiveness. How is it possible? Mainly by giving workers not just more machines, but better machines; machines that do better tricks. By technological advance.

And also, these days, by using further education and training to make our workers capable of doing fancier tricks – including working with more sophisticated machines – and organising work in better ways.

This essence of productivity – which economists call "multifactor" productivity – is what seems to be drying up. In Australia, according to the eponymous commission, it hasn't improved since 2004.

But it's much the same story in all the developed economies. Many economists are starting to accept Harvard professor Lawrence Summers' revival of the theory of "secular stagnation" – that we've entered a lasting period of little or no growth in national income (gross domestic product), especially income per person.

What's helping to persuade them is the argument of another American economist, professor Robert Gordon, perhaps the world's leading expert on productivity.

His contention – which no young person would believe – is that the slowdown in measured productivity improvement has occurred because there is now much less innovation than we became used to over the past century.

Despite the unending wonders of the digital age, and the digital disruption of industry after industry, they just don't compare with the life-changing and economy-transforming technological advances of the past: electricity, the internal combustion engine, even underground water and sewerage.

We spent all of last century fully exploring and exploiting the potential just of electricity – from light bulb to production line to dishwasher to the computer and all it has spawned.

But there's more to Summers' secular stagnation. He argues that population ageing is leading people in the West to save more, while digital innovation and weak population growth are reducing the need for much new physical investment by businesses and governments.

Higher saving and lower investment equal permanently lower interest rates and lower economic growth.

Well, possibly. A rival theory is that the digital revolution and the shift from more goods to more services is changing the economy in ways that the economists' conventional measuring system is incapable of picking up.

We're still getting better off, but in ways that aren't showing on the economists' dials. It's certainly true that much of the time-saving and convenience flowing from the internet is not measured by GDP.

That's been my big problem with economists' obsession with economic growth. It defines prosperity almost wholly in material terms. Any preference for greater leisure over greater production is assumed to be retrograde.

Weekends are there to be commercialised. Family ties are great, so long as they don't stop you being shifted to Perth.

But I'd like to see if, in a stagnant economy, we could throw the switch from quantity to quality. Not more, better.

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Why India's development is so strange

Every Aussie who takes an interest in such matters knows how a country goes from being undeveloped to developed. We 've been watching our neighbours do the trick for years. It' s called export-oriented growth and it 's all about building a big manufacturing sector.

You encourage under-employed rural workers to move to the city and take jobs in factories. Because your one big economic advantage is an abundant supply of cheap labour, you start by concentrating on making low-cost, simple, labour-intensive items such as textiles, clothing and footwear.

Since the locals don' t have much capacity to buy this stuff, you focus on exporting it. Foreigners lap it up because to them it' s so cheap.

As the plan works and the country 's income rises, you plough a fair bit back into raising the education level of your workers, which allows you to move to making more elaborate goods and to paying higher wages. You 're on the way to being a developed country.

Over the decades we' ve seen a succession of countries climb this ladder: Japan, Hong Kong, South Korea, Taiwan, China and now even Vietnam and Bangladesh at the bottom. It s like pass-the-parcel: as each country' s labour gets too expensive to be used to produce low-value thongs and T-shirts, some poorer country takes over and starts the climb to prosperity.

That 's the way it s always done. Except for one country: India. Its economy started growing strongly in the 1990s and now it' s the world 's third-biggest (provided you measure it correctly, allowing for differences in purchasing power).

India has got this far without building a big, export-oriented manufacturing sector. It 's done something that' s probably unique: skipped the manufacturing stage and gone straight to the rich-country stage, in which most growth in jobs and production comes from services.

The Indians have done it by being so good with software and other information and communications technology and the things that hang off it, such as call centres. It' s a big export earner.

It' s an impressive effort, and there' s no reason a developing country shouldn' t have a big tech sector. But, even so, the experts are saying India would be a lot better off if it had a bigger, more vibrant manufacturing sector, employing a lot more people who, by Indian standards, would be on good wages.

This is a key theme in the Organisation for Economic Co-operation and Development 's report on the Indian economy, issued this week.

The report offers suggestions on what could be done to encourage the growth of manufacturing, which go a fair way towards explaining why manufacturing never really got going the way it did in other emerging market economies .

First, some basic facts. India has a population of 1250 million and before long it will overtake China 's. About 29 per cent of the population is younger than 15.

Manufacturing accounts for only 13 per cent of India' s gross domestic product, which is low compared with the other BRIICS emerging economies: Brazil, Russia, Indonesia and China, but not South Africa.

Indian manufacturing probably accounts for a slightly smaller share of its total employment. Huh? It 's normally the other way round. You 'd expect it to be quite labour intensive. But "despite abundant, low-skilled and relatively cheap labour, Indian manufacturing is surprisingly capital and skill intensive," the report says.

Almost two-thirds of manufacturing employment is in companies with fewer than 10 employees. That compares with Brazil' s 9 per cent. This tells us the sector' s many small firms mean it isn' t exploiting its potential economies of scale.

And, indeed, its manufacturing productivity is low, with productivity 1.6 times higher in China and and 2.9 times in Brazil.

India' s employment in manufacturing hasn' t grown much over the years, with the sector hardest hit by the economy' s recent slowdown. What new jobs have been created have been " informal" , with workers not covered by social security arrangements.

Manufacturing' s share of India' s merchandise or goods exports (that is, ignoring the big and rapidly growing exports of IT services) fell from 77 per cent to 65 per cent over the decade to 2013.

My guess is an important reason for the sector 's unusual configuration and weak growth is excessive regulation. India has been and still is a highly, and badly, regulated economy. The socialists ' obsession with manufacturing means I wouldn' t be surprised if the newer technology sector has taken over the running because, being outside the Left' s traditional preoccupations, it wasn' t so heavily regulated.

Some regulation has been removed but, particularly as they apply to manufacturing, India 's labour and tax laws, which are tougher on bigger than smaller firms, have inhibited and distorted the industry 's development.

As the report puts it, manufacturing "firms have little incentive to employ and grow, since by staying small they can avoid taxes and complex labour regulations".

A second part of the explanation the report points to is what it calls "structural bottlenecks" . As with all developing countries, the whole Indian economy suffers under inadequate economic and social infrastructure.

But manufacturing is particularly reliant on good transport links - more so than the tech sector - and India 's transport infrastructure is still bad.

Every business needs a reliable electricity supply, but manufacturing probably needs it more than most. A business survey has found that 48 per cent of manufacturing firms experience power cuts for more than five hours a week. About 60 per cent of firms feel that erratic power supply affects their competitiveness and they would be willing to pay more for a more reliable supply.

As usual with developing economies, the list of things that need reform is long. The challenge for governments is to give priority to the ones that would do most to help, even though everything is interconnected.

In the case of Indian manufacturing, however, the OECD' s top recommendation is to introduce simpler and more flexible labour law, which doesn' t discriminate by the size of the enterprise.

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Job prospects not as gloomy as you may think

I can always tell when people are getting anxious about unemployment - including their own. It's when a journalist thinks they'll be increasing the sum of human knowledge by adding up the number of redundancies announced in recent weeks.

The latest list is Qantas 5000, Holden 2900 (by 2017), Toyota 2500 (by 2017), Forge Group 1470, Alcoa 980, Sensis 800, WA hospitals 250 and BHP Billiton Mitsubishi Alliance 230.

That's more than 14,000, we're told, and doesn't count the expected job loss among the makers of car parts, which "experts" put at between 25,000 and 50,000. To this you can add declining job opportunities among public servants - though no one seems to worry much about them.

There are two tricks in exercises such as this. The first is that although 14,000 or even 64,000 may seem huge numbers, they're not. Most people have no feel for just how big our economy is. Those figures have to be seen in the context of a total workforce of 11.5 million people, which grows by 170,000 in an average year, or more that 14,000 a month.

Most people have no idea how much turnover there is in the jobs market. Every month tens of thousands of people leave their jobs and a similar or bigger number take up new jobs. The economy is in a continuous state of flux.

The second trick is that the media only ever show us the tip of the iceberg. We're told about only a fraction of the things that happen. Only a fraction of them are announced to the media, so most of what happens goes unreported. And among all the things that are announced, the media select just a few of the juicier items to tell us about.

The items they select tend to be the bigger and badder ones. News that a new business has just hired 100 workers may get reported somewhere - probably in the local rag - but it won't get the trumpeting Qantas' announcement did.

So we're told about the big job losses but not the small losses and almost nothing about the job gains, big or small - even though we know from the official statistics that the gains usually outnumber the losses.

When people hear news reports about redundancies at this factory and that, many conclude we must be heading for recession. This time it ain't that simple. After a record 21 years since the severe recession of the early 1990s, we're overdue for another one and, with the economy quite weak at present, it wouldn't be impossible for us to slide into recession this year.

But the explanation for the planned job losses we're hearing so much about isn't a downturn in the economy, it's continuing change in the structure of the economy - the size of some industries relative to others.

Much of the pressure for structural change is coming from advances in technology, particularly the digital revolution. It's this that's turning the newspaper industry inside out - no one seems to shed many tears over us - and is in the early stages of cutting a swath through retailing.

In Qantas' case, it's still making the painful adjustment to the deregulation of airlines initiated by Jimmy Carter in the 1970s, combined with management incompetence and union intransigence.

But the biggest source of structural change is the resources boom and the likely permanent rise in the dollar it has brought about. People tell you it's all behind us, but when the mining industry's share of the economy doubles to 10 per cent in the space of a decade, the adjustment this imposes on the rest of the economy is profound and protracted.

Clearly, these forces for structural change are beyond the control of any federal government, Labor or Coalition. The truth so many people find so hard to accept is that there isn't a lot we can do about them except ride them out.

In its impotence, the Abbott government is claiming its plans to remove the mining and carbon taxes will be a great help. Only the one-eyed would believe that. Labor has sunk to the depths of attacking the government for its failure to protect Australian jobs and demands to see its "jobs plan". What's Labor's jobs plan? Maintain the handouts to crumbling industries.

It's seeking to exploit the fears of people who are uncertain about where it's all going to end. Well, last week Dr David Gruen, of Treasury, published projections of the various industries' shares of total employment in 16 years' time, 2030.

I must warn you these figures come with zero guarantee. Just because you're smart enough to turn the handle of an incomprehensible econometric model doesn't mean you know any more about what the future holds than the rest of us.

Surprisingly, the projections suggest manufacturing's share of total employment will decline by only a further 1 percentage point. Similar declines are projected in transport and warehousing, construction and (thankfully) financial services. The biggest relative employment decline would be in wholesale and retail trade.

Utilities, media and telecommunications, and, surprisingly, mining are projected to experience minor declines in their shares of total employment. Agriculture's share may rise by a percentage point, while that of education and health may rise by more than 1.5 points, and professional and administrative services by almost 3 percentage points.

We won't all be dead.

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Egalitarian facade hides growing inequality

One thing that makes me proud to be Australian is our tradition of egalitarianism. I love living in a country where Jack is as good as his master, where first names are so commonly used and men are more likely to address each other as "mate" than "sir".

When catching a cab overseas, I have to remind myself not to sit in the front with the driver and I love the way our government ministers - male and female - invariably sit up front in their chauffeur-driven cars, with staff members in the back seat.

It makes me proud to hear that in prisoner of war camps, the American soldiers tended to turn them into little economies and the Brits stuck rigidly to class privileges, whereas the Aussie officers and men shared all their meagre resources on the basis of need - meaning more of them survived.

And I was chastened years ago on an industrial relations junket as a guest of the German government. The Aussies in the group went out to see the sights one night in Munich. When, eventually, we decided to go back to the hotel we realised one of the group was missing.

I said I thought he was old enough and ugly enough to look after himself but an old union secretary demurred. "You blokes go back to the pub," he said quietly. "I'll have a look round for him. You never leave your mates behind."

You might think this egalitarianism would be reflected in a reasonably equal distribution of income between Australian households but that's far from the case. As the economics professor turned Labor politician Andrew Leigh reminds us in his most readable new book, Battlers and Billionaires, the latest figures show us having the ninth highest level of inequality among 34 rich countries.

It's probably not terribly well understood that, between Federation and the late 1970s, the gap between the highest and lowest incomes narrowed steadily, whereas since then, it has widened significantly.

The standard way to study the distribution of income is to compare the fortunes of the poorest fifth of households with those of the middle fifth and the top fifth. But Leigh has led the way in using income tax statistics to focus on changes in the share of total income commanded by the top 1 per cent of income earners.

He finds that, in the 1910s, the top 1 per cent (individuals who, by today's standards, enjoy pre-tax income of more than $200,000 a year) received about 12 per cent of all personal income. That is, 12 times what they'd get if incomes were distributed equally.

But this share declined steadily to reach a low of about 5 per cent of total income by 1980.

What caused this marked decline in inequality? Leigh shares the credit between the effect of the union movement (and, I'd add, our system of arbitration and conciliation) in protecting and improving wage levels, our governments' increasing reliance on income tax (with its progressively higher tax rates on higher income earners) and the development of our heavily means-tested system of welfare benefits, such as the age pension, child endowment and unemployment benefits.

He says the welfare system has twice the equalising force of the tax system.

The result was that, "under the prime ministership of Malcolm Fraser, the share of income held by the richest 1000th of Australians was only a quarter of what it had been under Billy Hughes [in the late 1910s]".

Since sometime in the late 1970s, however, this equalising trend - bringing the way the nation's income is shared more into line with our egalitarian ideals - has been reversed. The share of the top 1 per cent of income earners has recovered from 5 per cent to about 9 per cent.

Why? Leigh estimates the rise in inequality over the past generation can be attributed roughly equally to three factors, the first of which is technology and globalisation.

New technology's ability to give the best entertainers, sportspeople and even lawyers and other professionals access to a global market has hugely increased the incomes of a relative handful of individuals. Efforts to attract foreign chief executives to lead Australian companies have helped to force up the incomes of all chief executives.

Second is the decline of the union movement (including the move from collective bargaining to individual contracts), which has allowed many workers' wages to grow less strongly than other incomes.

Third is taxation, with moves to make income tax rates less progressive and rely more on indirect taxes.

My way of putting it is that, since the early 1980s, we have become more overtly materialistic in our values and political leaders have reacted by undertaking micro-economic "reforms", emphasising the primacy of economic growth and generally becoming more receptive to the demands of business.

The result is a lot more income, but also a lot less equal distribution of that income. The people urging this greater emphasis on materialism have captured most of the benefits while the rest of the community doesn't quite seem to have noticed what's going on.

I confess, I've been a winner from this process. What I'm not sure of is whether it leaves us better off as a community. Perhaps one day, the egalitarian facade will collapse and we won't like what we see.

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Net benefits at $50 billion and climbing

Like many major new technologies before it, the internet is steadily remaking a host of our industries - music, film, travel agencies, banking, newspapers, bookselling and now retailing more generally. You've heard a lot about the pain this is inflicting on businesses and their staff, and you'll hear a lot more.

But while we're being asked to feel bad about all the business people and workers displaced, there are two things we shouldn't lose sight of. New technology is always reshaping our economy; it's the price we pay for 200 years of ever-rising affluence. And the costs to the producers of the old technology are always outweighed by the benefits to the users of the new technology.

Today Google Australia is releasing a study by Deloitte Access Economics which attempts to measure those benefits. It finds about 190,000 people are employed in occupations directly related to the internet, with its direct contribution to the Australian economy worth about $50 billion a year, or 3.6 per cent of gross domestic product.

But the internet's wider benefits, only partly captured in GDP, include about $27 billion a year in productivity increases to businesses and governments and benefits worth about $53 billion a year to households: a more efficient way to search for information; a greater variety of items for purchase; greater convenience and a new source of recreation.

Internet browsers and search engines allow consumers to quickly and easily find information on anything from products and services, academic papers, the availability of jobs or houses to simply obtain directions or the latest on the weather.

One study finds it takes an average of seven minutes to search for a particular item online, compared to 22 minutes for an offline search. Assuming a person asks one answerable question every two days, and that workers value their time at the average after-tax wage of $22 an hour, this yields a saving worth $1.40 a day or $500 a year. Multiplying that by all internet users we get $7 billion a year.

Many markets are dominated by a small number of best-selling products. But the internet's search capacity makes it easier to find a wide range of niche products, which a study shows is reducing the market share of the big sellers. In 2000, an online store such as Amazon had about 23 million titles available, compared to 100,000 in the largest bricks-and-mortar bookshops.

In the old days you could spend a lifetime rummaging through second-hand bookshops searching for a particular out-of-print title. These days you can find it in a trice on the internet (and sometimes they'll print up a new copy just for you).

Specialised price and product comparison sites - such as Webjet, Wotif and Booko - compare prices from across the internet. And here's the trick: this doesn't just allow you to find the best price with ease, the heightened competition - and heightened emphasis on price - encourages businesses to lower their prices.

In the old days, hotels and motels charged people who walked in off the street a ''rack rate'' much higher than they charged people who came via travel agents or their employer. These days, competition often forces them to ensure the price they list on their site is their best price (a truth I learnt the hard way).

Even so, a study finds that the increase in variety provided by the internet is of greater value to consumers than the decline in prices. Assuming 40 per cent of all goods and services bought online wouldn't be readily available in the absence of the internet (as is the case for books), the increase in consumer welfare across all online retailing activities would be worth about $16 billion a year.

Now convenience. Before the widespread availability of the internet, most banking transactions involved a physical trip during opening hours and waiting in line to be served. Likewise, registering a car involved a trip to the motor registry, paying bills and submitting a tax return involved buying an envelope and a stamp, filling out the form and dropping it at the nearest post box.

For the majority of the working-age population, the ability to perform these tasks and more online saves a substantial amount of time each week. Assuming it saves a typical internet user half an hour a week, its estimated value to consumers is $8 billion a year.

I'm always using it to pay parking fines and my kids use it to fill out their tax returns (where the taxman helpfully ''pre-fills'' the return with information about your income he already knows). The latest is you can fill out next week's census form online. As for banking, I darken the doors of my bank branch only a few times a year.

On average, Australians spend 1.5 hours of leisure time a day online. If half this time is spent on recreational activities such as using social media, email and browsing, the annual value of this ''consumer surplus'' is about $1600 per person which, with a few additions, multiplies to a national benefit of $22 billion a year.

When you remember not all households and businesses are yet on the internet, that use of the net will broaden and deepen with the rollout of the national broadband network, and that we're just scratching the surface of the uses to which it could be put, its ability both to disrupt industries and to benefit consumers has a lot further to go.

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Mouse is mightier than the stores

Well-mannered newspapers don't spend a lot of time talking about themselves. Even so, you've no doubt heard that the future of newspapers - though not news or journalism - is under great challenge from the arrival of the internet.

Much classified advertising has moved to the net and now some display advertising is going.

Some readers are moving to the net, smartphones and tablets such as the iPad.

As you may imagine, these are anxious times for newspaper managers and print journalists.

It's dawned on me, however, that what the internet is doing to the media is just for openers.

You wait until you see what it does to retailing over the next decade or two.

Retailers have been complaining lately about people buying more stuff on the internet - and thus being able to avoid paying goods and services tax on purchases of less than $1000 - but I doubt if this does much to explain their present weak sales.

A report by Southern Cross Equities shows that by last year local online retailers had a 4 per cent share of total retail sales.

This was up from 2 per cent in 2005, but it's still not a lot.

Yet come back in 10 years and it may be a very different story.

Buying things in shops has many advantages. You're able to see, touch and even try on what there is to choose from. You can seek further information from a live human. There's less worry about the security of your payment and being able to return goods that prove unsatisfactory.

So why would people buy online? Partly because, if you know what you want, it's very convenient. You avoid having to find a park at crowded shopping malls and avoid unwanted human contact.

But a new study by Ben Irvine and colleagues at the Australia Institute, The Rise and Rise of Online Retail, finds that online shoppers give ''saving money'' as their primary reason. ''Bargain hunters'' outnumber ''mall haters'' five to one.

When bricks-and-mortar retailers also run a website they tend to charge the same prices on both. If they didn't, more of their customers would switch to online. Add the cost of postage (and ignore the cost in time and money of travelling to their shop) and it's often not particularly attractive to buy from local retailers online unless you find one offering a much lower price.

It's when people browsing prices on the internet compare prices being offered on overseas sites that they find large savings, sometimes up to 50 per cent - savings that make the freight costs well worth paying. This is true for books, DVDs, music, shoes, electronic goods and much else.

People are amazed to find that global corporations are selling the identical goods at quite different prices in different countries.

As a very broad generalisation, prices tend to be low in the United States and high in Australia, with British prices somewhere in between.

Our retailers and others try to justify these differences by reference to freight costs, differences in taxes, the high Aussie dollar and much else, but they never can.

Many people imagine prices are based on the cost of manufacture and distribution, plus a reasonable mark-up. But, in economists' speak, this is just looking at the supply curve.

You also have to take account of the demand curve, which shows the prices customers are
''willing to pay''.

Taking this into account means prices are set at the highest level ''the market will bear''. Charging different prices in different markets (whether those markets are in different countries or are different segments of the same country's market) is a long-standing business strategy.

You maximise your profit by charging whatever price - high or low - is the most the people in each market or market segment are willing to pay.

Economists call this ''price discrimination'' and regard it as perfectly reasonable.

Now here's something the economists won't tell you: people are willing to pay higher prices in Australia because that's what they're used to. People are willing only to pay lower prices in the US because that's what they're used to.

As every economics textbook will tell you, however, the trick to successful price discrimination is you have to be able to keep the markets separate, otherwise people in high-price markets will switch to buying in lower-price markets.

Guess what? The internet has broken down the geographic (and knowledge) separation between national markets. So the game is up for country-based price discrimination. It will take a while but, as e-commerce spreads, our greater ability and willingness to buy from countries with lower prices will force Australian retail prices down, particularly website prices. (The day may come when people who want personal service in a shop will have to pay a premium above the internet price.)

This will be an enormously painful process for retailers and their employees (welcome to the club). And also for the firms that own and rent out retail space.

It will be painful because it's wrong to imagine Australian retailers charging twice as much for the identical product as US retailers charge are therefore making twice the profit.

Why not? Because, over the many decades this price difference has existed, Australian retailers' cost structures have adjusted to fit (just as broadsheet newspapers' staffing levels increased to absorb most of the ''rivers of gold'' flowing from their classified ads). In particular, the rent paid by retailers would be much higher.

The internet is changing the world to make it work more like economics textbooks have always assumed it worked.

It's intensifying price competition over other forms of competition, such as marketing, and slowly bringing to reality a concept beloved of economists: ''the law of one [worldwide] price''.

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